I know I’m playing right into the hands to Apple’s marketing people, but I can’t help it – I find good marketing entertaining. I’ve criticized Apple fans on this site before (I’m suspicious of anyone who ‘loves’ a computer company, but maybe that’s just a defense mechanism) but I don’t criticize Apple’s own marketing though – they are good at it. They make me want to know what the next product will be (even though I’ve never owned an Apple product in my life).
The hype over their new iPod portable MP3 player was way beyond what any product could live up to. It’s a cool toy, but people’s expectations were just too much (ala Segway, which is really cool, regardless of how revolutionary it may or may not be). This time, it’s Apple themselves that is blowing the hot air. In preparation for the MacWorld Expo in San Francisco on January 7th. Yesterday the Apple website said (in their proud and recognizable font): “This one is big. Even by our standards”. Today, in response to a flurry of web-rumors about the launch the site read, “Beyond the rumor sites. Way beyond.”.
I admit with some shame, that I am excited about this. Even though I don’t buy them, I enjoy watching Apple’s products evolve.
I posted this topic on MetaFilter this morning and the mac-crazies came crawling out of the woodwork. One particularly good post summarizes the most popular possibilities of what the announcement may be.





