Here in my home province of PEI (née Epekwitk), we have two primary dairy brands: Perfection/ADL and Purity. They both use similar white plastic bottles in four common milk-fat amounts: 3.25%, 2%, 1%, and Skim (fat-free).

Both dairies use color to differentiate the milk-fat variations. For 3.25% milk, they both use red. For 1% they both use a light blue (sort of, I’d call the ADL variation here teal, but it’s close enough). For 2% and skim milk, though, they colors don’t match, and worse still, blue is used for 2% Perfection, but Skim from Purity.

Our household has a wide variety of milk preferences and needs, and the inconsistency makes it easy to mix up milk types across brands. I ask you, the milk-producers of Prince Edward Island: come together and standardize!

If Big Dairy of PEI wants to pay me to be the milk label czar, I’d use the rainbow to go from heavier to lighter milk variations: RED 3.25%, ORANGE 2%, GREEN 1%, BLUE Skim.

Both brands already get the color right for chocolate milk: brown, like the cows it comes from.