In the introduction to episode 425 of the Accidental Tech Podcast, Marco Arment made the following statement encouraging people who are eligible to get vaccinated (note that my transcription here isn’t word-for-word, as I’ve trimmed it a bit for clarify):

“We don’t get a lot of chances as a society to really step up and serve the world in some big way. Most of us my age […] have not been alive during a military draft, certainly not the big world wars. This is something that we as a society are really given a huge opportunity and duty here to help the world out – help us get out of this pandemic – help literally save peoples’ lives by stopping this virus, and the way we do that is widespread vaccination. […]

Those of us who can get vaccinated I think have a duty to everyone else who can’t […]“

Marco Arment, on the Accidental Tech Podcast episode 425 (transcribed here generously and not word-for-word is it was spoken extemporaneously)

I like the way Marco framed this. Though I’ve long been looking forward to getting vaccinated and will do so as soon as possible (my turn will be coming in the next two months), I hadn’t quite thought of it as part of a once-in-a-generation (hopefully) movement of collective-service. I don’t mean to (nor do I think Marco meant to) compare getting a vaccine to fighting in an actual military conflict, but that’s kind of the point — the service we have to perform here is pretty easy.

While I like to avoid metaphors and language of war and violence, I think it could be effective to communicate an effort like mass vaccination or combating (there’s that war language) climate change as a ‘wartime effort’.