Did you know:

• Google gives more weights to links that are bold or have a larger relative font size?
• Google uses the text in links to a page to help rank that page? As they “often provide more accurate descriptions of web pages than the pages themselves.”

This all comes from an academic paper written by Sergey Brin and Lawrence Page, now the CEO and President of Google, respectively. Their paper, The Anatomy of a Large-Scale Hypertextual Web Search Engine (PDF) outlines the concepts that make Google better than other search engines.

There are a few pages that you will gloss over if you aren’t interested in database design. However, this document is interesting for the average reader in much the same way as Discovery Channel shows about epic engineering projects can be.

Tonight, print off the 20-page PDF file and read it in bed.