
So I’m flipping through Jakob Nielsen’s new book, Homepage Usability:
50 Websites Deconstructed (he scratches my back, I scratch his), when I come across his criticism of the consulting behemoth Accenture’s homepage. While lambasting the site for its ambiguity, with just cause, Nielsen and his co-author Tahir, applaud Accenture for using the heading “eCommerce” to link to a section about what Accenture calls uCommerce (Ubiquitous Commerce). Nielsen’s point is that people won’t understand jargon your organization has made up itself.

Ok, this make sense so far, but, uCommerce!? I made that shit up! I don’t know how long Accenture has been hawking that bologna, but I made a post last January on this very site describing the concept of uCommerce or Ubiquitous Commerce.
The lesson I took from this and recommend you take from it as well is as follow:
Beware, the people that run the world are no smarter than you and the bullshit they create is no better than the bullshit you create.
I wonder if posting on your blog is the same as mailing myself a sealed envelope…







