During a recent conversation about software upgrades (to which I am a confessed addict), a friend made the profound statement that “everyone loves the future.”
Perhaps you’ve seen the recent television advertisements in which GM promotes their oddly-spelled “hy-wire” concept car. As Wired News reported in September of 2002, the concept car promises a future based on hydrogen fuel cells.
It is nothing new for auto companies to use concept cars to generate press and attention. However, I find this most recent advertising campaign a bit offensive. GM is using the promise of an eventual product to sell completely unrelated products today. Does the Hy-Wire work yet? Is the one we see in the TV commercial actually powered by fuel cells?
The premise seems to me to be something like “someday we’ll make a great car that’s environmentally friendly — in the mean-time, be sure to pick up a new Cavalier or Escalade”.
