Despite being an unfortunate Amazon.com rip-off (and we all know how much I hate rip-offs) Startech, a computer accessory manufacturer, has an exemplary website in terms simplicity, product information, and something which is often overlooked, high quality, hi-res, kick-ass product photography.
Earth to other e-commerce sites: I’ve never seen product shots this good. It doesn’t cost much to get a decent digital camera folks. Especially after you’ve spent hundreds of thousands on your website and millions on marketing. I can’t buy it if I don’t know what it is.
They have actual customer service and very handy product finding wizards. You can’t order directly, but my local reseller is just down the street.
When it comes to useful product info on e-commerce sites, some big players just don’t get it. Check out this laughable details page for a similar product at OnVia.
As a token of the recent anniversary of my birth, a very cool person bought me ‘soft foam’ toy planes*. The planes are very cool and can easily achieve the advertised 10 meter + flight distance. What struck me as odd was the included illustrated instruction sheet that you see here.
A program that knows it’s limits (56 Kb files), is frugal on features and resources, and is elegant in it’s simplicity: