UPDATE: I’ve writen a more complete and up-to-date review of the Toyota Echo Hatchback after having owned it for seven months. Read the full review: silverorange stuff review of the 2004 Toyota Echo Hatchback
I’m as much a conspiracy theorist as the next guy. However, I tend to think the slow adoption of electric vehicles has more to do with consumers (like myself) being cheap/lazy/stupid/greedy than it does with an evil oil oligarchy propping up the traditional auto industry.
That said, let’s take a look at hybrid cars. I consider myself a lazy/opportunistic environmentalist. That is, I’ll make the better environmental choice if it is easy and obvious. I’ll even spend a bit of extra cash, but it doesn’t go much further than that.
I had looked at the latest round of hybrid gas/electric cars and was generally disappointed. First of all, they are mostly absurdly designed (they look stupid, with the Honda Insight and the Toyota Prius roughly equal in their ugliness). This is improving. The next model of the Prius (2004) is much better looking (though still odd), and Honda made the seemingly obvious, but oddly unique, move of making their Civic Hybrid look exactly like a normal Civic.
On top of being ugly, they are very expensive. If you’re Mr. Moneybanks and want to save your soul from 20-years of driving a giant Cadillac, the price of a novelty hybrid may not bother you much. However, the hybrids so far are compact cars. The base price (MRSP) of a Honda Civic is $16,000.00 (Canadian funds) while the Civic Hybrid weights in at a hefty $28,500.00. This isn’t a totally fair comparison (the hybrid has a fancy transmission and other features not available in the ordinary Civic) – but still, and extra $12,500? I could buy a Kia for that much.
Enter the 2004 Toyota Echo Hatchback. It is not a hybrid – but it is very good on a gas. This table shows how the Echo hatchback stacks up against some of the hybrids:
| mpg city/hwy | |
| Echo Hatchback (2004) | 37/45 |
| Civic Hybrid (2004) | 47/48 |
| Prius Hybrid (2003) | 45/52 |
| Honda Insight (2003) | 61/68 |
IMPORANT NOTE:
When originally posted, I listed the Echo Hatchback milage as 42/54 mpg (city/highway). I got this info from the Toyota.ca website. However, it was misleading and innacurate as I posted it in comparison with the other figures. The Toyota.ca figure was using imperial gallons while all of the other model figures were using US gallons. An astute reader corrected me in the replies to this post. I have updated the figures to to US gallons so the comparison to the other models is accurate. While these more accurate figures show that the Echo Hatchback is less fuel efficient than I had originally though, I think it is close enough to the hybrids that my original point stands. Sorry for the confusion.
The fuel economy of this generation of hybrids is not yet worth (to me) the premium.
So, for now, I’ve leased a silver, four-door, 2004 Echo Hatchback. See some photos, and a 360° QTVR. I’m also pleased to report that it has a CD/MP3 player that is not ridiculously designed, as most are (photo).





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