My friend and colleague at silverorange, Jacky, is a great designer and a great writer. For years, we’ve used “Uber for Dogs” as a shorthand for a hypothetical example of a solution coming before the problem.

I love Jacky’s writing style, and found this article to be a lovely serving of human thought without AI blurring the edges. Read Jacky’s article: Uber for Dogs: How to Stop & Think for Design.