Vaccination against COVID-19 is getting becoming more real and less of a vague hope as eligible family members and acquaintances are starting to get vaccinated.

This reminds me of a post I made in 2017: Selling the Flu Shot. My point at the time still holds up: If you want people to get a vaccine, don’t use photos of needles sticking in arms to promote it. No one likes seeing a needle sticking into an arm!

To their credit, the provincial government website doesn’t have any such photos on their pages about COVID-19 vaccination, but the CBC keeps using needle-in-arm photos in their coverage of the vaccine roll-out. Granted, it’s not the job of the CBC to sell the vaccine, but also, it’s up to all of us.

Oh, and don’t call it a “jab.”