Who owns your wedding photos?
Matt Round writes on his weblog about how strange it is that many wedding photographers retain ownership of negatives (or high-res originals, in the case of digital photography) and charge clients for additional prints. Indeed.
The photographer who’ll be documenting my upcoming nuptials includes all negatives in his general fee.
Oh, and is it just me, or does “nuptials” sound like a dirty word?
Imagine these two pricing scenarios for a photographer:
1) If the photographer includes the negatives in his general fee, he has to increase that fee a great deal because he has no way of knowing if the customer will buy ANY prints.
2) If the photographer does not give the customer the negatives, he can charge a lower general fee because he knows that the customer will be purchasing prints from him.
Which method ends up being more economical for the customer really depends on the customer... if they're likely to buy few prints, method 2 would probably save them money.
Right now is a scary time for professional photographers. Every household has a digital camera and a photo printer. I hear customers in our studio every day talking about ordering one print and then making additional copies at home or at the corner drugstore. Most people don't realize that this is illegal and that's terrifying to a photographer who makes most his money from selling prints.
I think it's likely that upfront fees are currently on the rise as photographers try to figure out a new business strategy in today's digital world.
If a professional photographer is contracted to photograph a private occasion (for example a wedding), then the client owns copyright in the images recorded. However, unless the client has specifically purchased the physical film, this is owned by the photographer.
So, the photographer is allowed to keep the film, but must keep it safe and allow the client access to it; and the client is not allowed to have the film, but can do what they like for the images.
This said, many commercial photographers require a contract to be signed, which includes a copyright assignment clause (to the photographer). Some photographers, generally not those with the highest reputation (not that means they're bad), will include negatives (and associated copyright) but you really need to shop around.
For those interested, the Australian Copyright Council has some fact sheets available. In my opinion, Australian copyright is completely stuffed!
But secondly, make sure you not only get the negatives/files, you also need a signed release saying they relinquish all rights to the photos to you before you can legally make copies.
My firm completed their Website shortly after our Wedding, only to find out that they didn't want to use it ... even though it was an outstanding site. :)
Just thought I'd share that.
Good luck!
Tino
So I paid the photography studio a visit. They were still very sorry. Now, was I ready to order prints?
Under the circumstances, I explained, I would need the originals/negatives, would let them keep the photographer's fee, and be on my way. Best way out of a bad situation, no hard feelings.
"Mmm, that's not how it works. We can't do that." Then they offered to take more shots, if we wanted to stage them.
I rarely get angry, but was just about ready to start breaking things. They wouldn't budge, and in fact scolded me for asking. "It's just not done. Ask any photographer." Okay, fine, I didn't know how the system worked, thanks for the lesson, but they completely screwed-up so this was a special case. No go. I still can't believe it.
I'm sympathetic to the business demands of professional photography, but the fact is that if a customer wants to buy only the photographic effort, photographers should be able to price it. The really odd thing about the ones I dealt with in 1990 was that, in their minds, they were standing on sacred principle. Their whole model was built on my having to do business with them in perpetuity. That's obviously gonna go down harder and harder in a digital age.
Photographers need a new model. And consumers who don't know how the game is traditionally played had better ask a lot of questions.
LQ
On another level, a photograph is a piece of art. Perhaps with the growing amount of photographic technology available to everyday consumers, we have begun to take for granted the thought that we can do it ourselves. But professional photographers do what they do for a reason, and if they have made it at all they are good at it. They will do a good job, or they should own up to it. True photographic art should be appreciated. If one just wants snapshots of a wedding or other event for documentation, it's easy, but by paying a photographer you are not only paying them to take pictures you are paying them to capture your special moment in the best way possible.
Unlike plumbing, or fitting carpets, photography is seen as something that to some extent anyone can do. In some ways that may be true but what you hire a professional for is imagination and consistancy. In other words, short of an act of god, they deliver the goods and the goods are far better than anything you could have done yourself. That costs, it always has and always will, and whether you pay up front or via print sales is a mere detail.
The rationale behind the traditional pricing structure is of a similar spirit, you pay for a professional level of work, and that includes the prints. Also, what is the point of having the negatives if you cannot legally print them? We all know that will not stop people doing it anyway, but like any sort of copyright infringement it runs the danger of pushing the producers of the work out of business. So next time you go to that photographer on main street, he may not be there anymore, closed down or moved into an area of photographic work were copyright is respected.
I recently moved from London to California and although weddings were not my main business I had done a good few in my time. I made a point of tracking people down and handing over all wedding negatives before I left, and I know many other photographers who would have done something similar. This is a storm in a tea cup.
The extremely high end ones probably won't have to change, because they are well respected and serve a clientele who are more willing to let the Artist do his thing, but anyone going after the middle to low range clients out there are going to be handing over rights, trying to make up the difference by shooting more weddings. This may or may not raise up front prices. It could simply be lost revenue for Photographers.
This isn't good news for my business because our whole model is based on buying reprints. If the photographers will price the reprints low enough, we make tons of sales. If they try to get their standard pricing (very high markup) they don't make hardly any sales at all.
I think you've put your finger on it, dude.
Photographer: one who takes photographs, collects a fee (I waive mine, usually), and moves on. The whole idea that an invited contractor can hold intellectual property rights to an event I've created is absurd. Absurd. Photo-finishing at 30 times market? That's over.
Or maybe not. Maybe folks will pay double for a new car if the salesman promises to come over the house and wax it every week, forever.
Consumer-variety professional photography wants a closer relationship with me than I have with my dentist and most family members. In a world where photo-finishing has been commoditized for twenty years, I'll live without it. And be no worse off.
LQ
TBH, this affair seems eerily similar to Microsofts flawed licensing system for XP. Its the photographers saying, " You don't own those memories. I do. You just get to license them from me."
The issue for the artist of providing the negatives up front is also one of artistic integrity. 30 cent prints from Walmart don't come close to the prints from his lab. I've seen comparisons. He found a lab on the other side of the continent, they send him electronic calibration files, use the paper he likes, have special cropping software, and they charge for all that. The results are stunning.
Pretty sure after one year he gives all the digital high res files to all clients who order "full album packages".
If you order "Coverage Only" the high res files are an additional $1000 IIRC.
The bottom line is, if you want an experienced pro to show up at your wedding with $40,000 or more worth of equipment backing him/her, and you want him/her to be that experienced pro with an artistic eye who runs their own business, you're going to have to pay for it one way or another.
If you don't value that then, well the other end of the spectrum is to just put disposable cameras on everyone's dinner table and collect them at the end. If you like redeyes and flashpops and shots of people in mid-sneeze that is. lol.
I think the issue is simply this, the ones who are worth it (great) are well worth it and all should include the negatives after they have been properly compensated for all their work. The ones that are no better than your rich uncle with his huge camera glued to auto-mode are the ones who cause all the strife. And the ones still stuck in a film-based business model I guess.
P.S. Andrea, I'm certain a copy of his death certificate would solve your problem, however inconvenient.
