While the TV networks are struggling to figure out a business model for distributing television online, a small company called Revision3 is actually doing it (disclosure: revision3 has been a client of my employer). They produce a whole bunch of shows, and the quality varies, but there are a few gems.
Their best show, by far, is a weekly movie/tv/game/comics review show called The Totally Rad Show. The show consists of three guys who stand in front of a green-screen and talk about the latest movies, tv shows, video games, and comics. This doesn’t sound great, but it is.
What makes this show so enjoyable is that the three hosts clearly love the stuff they are talking about. They grew up with movies, tv, and games – this is their culture. They are so enthusiastic that it’s contagious. It’s almost enough to make me care about comic books (but not quite).
This type of passion, even about something as trivial as movies and tv, stands out from the drivel of cable/network TV we’ve grown accustomed to. Most “entertainment” news consists of celebrity gossip and sixth-grade-book-report style movie reviews (plot summary != review). These guys watch the movies, watch the shows, play the games, and actually tell us how they feel about it. They are excited when they find something great, and disappointed when find a dud.
These guys talk about video games with more interest and sincerity than a typical cable-news anchor talking about a school shooting. Perhaps the formula for online video has more to do with making something you care about than distribution and subscription models.