Every time I see a news story about the flu shot (which is available for free on Prince Edward Island this year), there’s always a stock photo close-up of a needle jabbing into an arm.

If you want to encourage people to get the flu shot, don’t use a photo of the one thing people don’t like about the flu shot.

I was able to get the flu shot for free without an appointment (or any wait time) at Shoppers Drug Mart.