One of Canada’s finest rock bands, Sloan, also happens to have a great taste in web development firms (and a smart lawyer who worked with us on another project). This fortunate situation led to the creation of SloanMusic.com, a website that provides ample opportunity for fans to comment on the news, post their reviews and photos from shows.

This month, Sloan released their latest album, Never Hear the End of It. I think it’s their best album since Navy Blues from 1998. Along with the release of this record, Sloan’s manager, Mike Nelsen, has been posting short videos taken behind the scenes in the studio and in rehearsals as the band prepares for the release.

These short videos are a perfect of example of how a band can engage their fans through their website. The technology involved is not fancy. The website uses a standard weblog format. The videos are posted on YouTube, off-loading the hosting and flash-player nonsense (this has also led to many sarcastic declarations at our office that this is some kind of web-twenny mash-up).

The videos are short (most are well under one minute long) and most involve quick chats with the band members in the studio. A video was posted every day for 30 days (which also happens to be the number of songs on their remarkable new album).

The end result was surprisingly engaging. I found myself laughing with the band and anticipating the new album even more than I had been already.

It also helps that the guys in Sloan happen to be funny.