Mammoth consulting firm KPMG has changed their name to BearingPoint. They are trying to dodge the accounting scandal stigma by separating their consulting from their auditing components.
Enjoy a few highlights from a corporate video on the re-branding:
“We make things happen. We don’t bring problems, we bring results.”
“We integrate and collaborate.”
“We deliver on our promises with an attitude of ‘whatever it takes’.”
“We have a presence – an intensity.”
“We know how to think on our feet and we know how to make it happen – now.”
“We don’t walk – we run.”
You just can’t make stuff like that up (well, eNormicom can).
This is obviously reminiscent of Andersen Consulting’s name change to Accenture (“Innovation Delivered”). Apparently Andersen was forced to change their name due to a court ruling. They too have embarrassing corporate videos on their site highlighting their “Brandstorming Initiative” (again, you just can’t make this stuff up).
Maybe Acts of Volition should rebrand and reposition our stragetic role the blogspace. Any ideas? Let’s brandstorm!