McCain’s advertising campaign

by rob

satisfied models
I can’t poke amusment out of that campaign, no matter how cheesy they appear to be, because the person creating those ads is unmistakably a genius. I say this because those commercials stick in your head for years.

I was also impressed by thier effort to make that anti-commercial with the skateboarders sitting on a fancy car going on about how stupid McCain commercials are and how much they love the mouth watering taste of pizza pockets. The second anticommercial just left me confused and hungry.

Now it seems McCain is using sex to sell thier frozen goods. It’s worse than a beer commercial. What’s the deal with that girl who looks like Elaine from Seinfeld? I was under the impression that the ladies preferred wine and fancy dinner to a lipsmackingly scrumptious McCain’s frozen pizza.

Maybe that’s why I’m 18 and still don’t have a wife and children.

 

16 thoughts on “McCain’s advertising campaign”

  1. Going through my old email, I found a reply from Peter Rukavina who had done some looking into of this phenomenon. This was before we had replies going on here. Anyway, he writes:

    I did some research on this for a CBC piece earlier this year. It seems that during the shooting of the original commercial (the prequel to the one that’s playing now), the “Elaine” character threw in an unscripted “marry me” as a throw-away line at the end of one take. The McCain’s people liked the line, and left it in, but only in 1/2 of the run of the commercial (1/2 the time the ad plays with the scripted ending, 1/2 the time with the “marry me” in). As the current ads use that line as a jumping-off point, you could say that “Elaine” is more responsible for the current crop than anyone else.

  2. I have seen both “versions” of the McCain pizza commercial, and I must say, they were both equally weird/disturbing/funny/stupid/thought-provoking.

    I also must add that I am in the dark as much as Rob is about the dining preferences of women.

  3. I think it may have been Matt that put forward the theory that the McCain ad campaign was conceived by extraterrestrials who, for only having been on earth for a short time had a relatively good grasp of our species and how we communicate. Still, they don’t quite understand the intricacies of human interaction.

    This rang eerily true to me.

  4. A trip to the responsible Ad Agency’s boardroom would probably confirm this hypothesis.

  5. The updated McCains commercial — “No need to go… anywhere” — is as odd as the first one. I’m even more unclear in this version how the pizza actually gets made: does she make it, but pretend it’s delivery? Where is her kitchen? I suppose the weirdness has got me thinking about McCains pizza — and writing about it in public — so in some way their marketing has worked. There’s a buzz.

  6. But do you buy them. I make sure I remember to avoid buying items using crap ads. Not to be more honourable but just to make sure the world doen’t lean over too far. I am convinced McCains uses the same ad company KFC does. The worst McCains ad I can recall, other than anything with Elizabeth Manley in it, was the “meat lovers pizza pockets” spots that lasted about a week. Apparently, jet skiing teenage girls saying “mmmmmeat” was not part of the head office’s idea of wholesome. My wife has just reminded me of the current deranged couple on the roof playing green fiddle and water glass xylophone. Why are they on the roof? Why is the fiddle green? Is McCains suggesting that the fruit drink with .07% real fruit juice conveys psychadelic experience?

  7. “My wife has just reminded me of the current deranged couple on the roof playing green fiddle and water glass xylophone. Why are they on the roof? Why is the fiddle green? Is McCains suggesting that the fruit drink with .07% real fruit juice conveys psychadelic experience?”

    does anyone know where i could get a video or even audio clip of this scene???
    it would be so amazingly great if someone could help me out here..

    email: punkrawk_chic@hotmail.com
    icq: 70395244

  8. “My wife has just reminded me of the current deranged couple on the roof playing green fiddle and water glass xylophone. Why are they on the roof? Why is the fiddle green? Is McCains suggesting that the fruit drink with .07% real fruit juice conveys psychadelic experience?”

    does anyone know where i could get a video or even audio clip of this scene???
    it would be so amazingly great if someone could help me out here..

    email: punkrawk_chic@hotmail.com
    icq: 70395244

  10. It seems that Canadians have been confused and annoyed by McCain’s ads for years; we here in the US seem to have been mostly spared until recently (at least in New York) where we’ve received an onslaught of some weird golden crisp ads in which some guy babbles utter nonsense and is way too perky for his own good. I hate this ad so much that I actually avoid all McCain’s products now because I’m aware of the constant irritation..

    Example phrases from crap commercial:
    “Frankanooby”
    “Dosa McCain”
    “Donnie-Doo”
    “Waffle May May”
    “Rattlebee”

  12. The mccain ad with those stupid sayings is absolutlely sickening. ASide from the fact that there is widespread misrespresentation of it being a healthy due to fried potatoes raising the level of acrylimide from absent to dangerous, the ad itself, while it may have been made to get people’sa ttention… definitely showd me never to use this product BECAUSE I WOULD END UP A MORON LIKE THOSE FOOLS IN THE COMMERCIAL…I GUESS WHEN THE TRUTH HURTS, ANYTHING TO NUMBER THE BRAIN MORE TO ANY HINT OF THE TRUTH WILL SUFFICE YOU CORRUPT SONS OF BITCHES

  13. I’m so glad I’m not alone in my digust for those annoying french fry commercials. I refuse to buy ANYTHING from “that company” because I don’t feel that crappy advertising should be rewarded.

    Didn’t know McCain’s was a Canadian company…. y’all should be outraged for being depicted as blithering idiots.

    The group of people responsible for this ad should bend over so I can “wafflemaymay” their asses.

  14. I usually DON’T do this but, I just had to. You’re commercial for McCains Golden Crisp french fries is absolutely positivley ridiculous and stupid. I HATE IT. In fact I hate it so much that when it comes on I change the channel. I strongly suggest that you find a new way of advertising your product and firing whoever thought of that dumb ass commercial. Sorry to be so rude but, I HATE IT SO MUCH.

  15. I was looking for something else in a search and found this website. You want to know what I find really disturbing, is that people actually write opinions on this on the internet.

  16. I too hate these ads and am posting to simply vent my frustrations concerning the general state of irritation, but some of the responses to the harper_langston post are interesting. takenocrap needs to relax a little – maybe watching less television and mckrazykat seems to think that this website is McCain’s. I think Samantha has hit the nail on the head in that people are writing opinions about this on the internet because the ad is so overwhelmingly irritating. Plus, for some reason (at least in NYC), the ads play constantly on all channels, so you can’t escape them unless you simply turn the tv off, which is what I do now when the ad comes on. I seriously think that these ads are the work of a covert group of people trying to de-program our brains…. either that or the ads are the work of a really really stupid advertising division.

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